Jelle van Schaick
Hi, I’m Jelle, a seasoned digital marketer in the fintech sector.
Specializing in (embedded) payments, I excel in driving impactful results through creative, budget-conscious strategies. My experience spans various roles, from management to growth, where I’ve consistently leveraged digital strategies to achieve significant outcomes. Known for my ability to deliver high-value campaigns within tight budgets, I bring a unique blend of strategic insight and practical expertise to the table.
My background
Growth, marketing, and creativity:
These three keywords encapsulate my professional identity. Blending creativity with analytical expertise, I’m proficient in identifying and exploiting market and growth opportunities. My organizational abilities and transparent communication are key in fostering a harmonious and efficient workspace. A balanced approach, mixing professionalism with a touch of humor, helps me build strong relationships with colleagues, partners, and clients. I’m characterized by my persistence and adaptability, consistently delivering results and driving growth in dynamic settings.
Skills
- Data analysis and metrics interpretation
- SEO and SEM
- Marketing automation
- Content marketing and strategy
- PR and media relations
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- Email marketing
- Digital advertising
- Customer relationship management (CRM)
- Conversion rate optimization (CRO)
- Brand development and storytelling
Experiences
Experiences
Intergiro
Nov. 2022 – Present
Head of Marketing
Transforming the company into a profitable scale-up. Navigating the challenges of a bootstrapped business, this journey, while demanding, proved to be immensely rewarding and a testament to our team’s resilience and innovation.
- Developing marketing strategy: creating and integrating the marketing strategy that focused on customer acquisition and demand generation, contributing to a 1000% increase in embedded finance MQLs.
- Public relations and communications: managing Intergiro’s public image, securing positive media coverage that led to more than 150 publications, improving the company’s reputation and credibility in the fintech industry.
- Budget management and reporting: effectively managing the annual marketing budget of €500.000, reallocating resources to high-performing initiatives and optimizing spend to deliver a 15% reduction in cost per acquisition.
- Team management: leading a team of 2 marketing professionals, 3 digital marketing agencies, and 4 external consultants, fostering a collaborative and innovative work environment.
Intergiro
Jun. 2021 – Nov. 2022
Marketing Manager
- Cross-functional collaboration: cooperating with product, sales, and external stakeholders to translate the GTM-strategy into marketing tactics, successfully launching products like our Banking as a Service platform and Merchant Business Account.
- Campaign management: steering digital campaigns across several channels, reporting impacts and presenting results. Aiding in new initiatives and repeating business opportunities, boosting lead generation with more than 1000%.
- Content creation: producing top-notch guest posting content about payments, merchant acquiring, embedded finance and other relevant industry topics, as well as captivating content for the company’s blog, and social media channels, leading to a 125% increase in organic search, 350% in referral traffic and a 150% YTD growth in LinkedIn followers.
- Project management: successfully led various marketing projects from inception to completion, ensuring timely delivery and alignment with demand generation activities.
JvS-marketing
Jan. 2019 – Present
Digital Growth Strategist (Consultant)
As a consultant, I have spearheaded a variety of growth initiatives across numerous fintech projects, driving substantial advancements in each.
- Implementing data-driven marketing strategies: utilizing advanced analytics to inform marketing decisions, tailoring campaigns to specific customer segments, and significantly increasing campaign ROI.
- Launching product marketing campaigns: introducing new financial products to the market with targeted, creative marketing strategies that successfully captured niche markets and expanded customer bases.
- Enhancing SEO and content marketing: revamping digital content strategies to improve search engine rankings and online visibility, resulting in increased organic traffic and lead generation.
- Budget management and cost optimization: efficiently allocating resources and optimizing marketing spend, achieving more with less and maximizing financial returns.
- Conducting market research and analysis: keeping abreast of market trends and competitor activities, using insights to inform strategic planning and decision-making.
Education
Newcastle business school
Sep. 2019 – Feb. 2021
Master Degree, Business with Business Analytics
A business-focused master degree to pursue the latest techniques in big data analytics to improve an organization’s decision making. This course developed broad business and personal development skills while providing a specialist pathway in business analytics. Specialized modules covered the topics of business intelligence and marketing metrics and analytics.
- Developing Global Management Competencies (70)
- Strategic Management for Competitive Advantage (70)
- Marketing Metrics and Analysis (84)
- Business Intelligence (65)
Master thesis: What are the advantages and disadvantages of implementing blockchain technology to overcome the challenges posed by current contract life-cycle management solutions?
Driving growth and innovative marketing solutions in the fintech sector.
Ready to be the next success story?
Read my blog posts
3D Secure: Safeguard Your Payments with Biometric Data
It's no secret that online shopping is on the rise. In fact, a recent study showed that in 2021, global e-commerce sales reached 4.9 trillion USD – and that number is only going to grow. With more and more people relying on online shopping for their every-day needs,...
How To Choose a Banking as a Service Platform Provider?
When it comes to Banking as a Service (BaaS), there are a number of different platforms and providers to choose from. So how do you decide which one is right for your business? In this article we provide you with some tips and considerations on picking the right BaaS...
What Is Merchant Acquiring? The Ultimate Guide
Welcome to the exciting world of payments! In this fascinating industry, acquiring is a key aspect. But what exactly is merchant acquiring? And how does it differ from an issuing bank or a payment processor? Read on to learn more about this important part of the...
Tribe Based Banking: The Future of Financial Services
There’s a growing need for banking services that go beyond mere transactions. People want to interact with brands that enhance their lives and make them feel connected — not just push products on them. It may be tempting to try to please all markets and audiences, but...
Community Banking 2.0: Why Should Neobanks Focus on Niche Markets?
The banking industry is undergoing a material shift in how businesses and consumers bank with an explosion of new alternative offerings. One of the most interesting phenomena that is developing as part of the fintech revolution is 'niche banking'. The niche banking...
What is Banking as a Service and Why Should You Care?
The financial services industry has rarely seen change as dramatic as it has in the past decade. The emergence of FinTech companies, the necessity to create smarter and more efficient technology, and the growth of innovative financial services has drastically changed...
Fintech brands I’ve engaged with feature:
